A Powerful Media Campaign for Drug Awareness
We are proud to unveil our upcoming project “Makasudi” a high-impact media campaign, developed in collaboration with the National Drug Law Enforcement Agency (NDLEA). This initiative is designed to raise awareness about the dangers of drug abuse and misuse, promoting behavioral change and societal well-being through powerful storytelling. “Makasudi” goes beyond traditional awareness; it is a creative, multimedia-driven consultancy project that leverages the strength of film, radio and digital content, to spark nationwide conversations on substance abuse. It has a focus on educating youth and communities. The campaign will deliver thought-provoking short films, radio dramas, and public service messages grounded in real-life scenarios and data. This project aims to engage both public and private sectors in addressing drug-related issues through advocacy, education, and emotional connection. From script development to production…
